A good interpretation plan helps everyone involved to define and agree their objectives, and to develop imaginative, adventurous solutions. A clear plan is also essential for a convincing funding bid.
I have developed interpretation plans for community-run museums, woods where people walk their dogs, historic towns, and National Nature Reserves where a high quality visitor experience must be integrated with conservation work. For all of them, I spend a lot of time researching the unique character of a place and what it offers visitors. I also do a lot of talking to those who care for the place, so that I understand their aspirations and concerns.
At a strategic level, I have written policy studies and advice documents that have helped to shape the direction and scope of heritage interpretation.