A good interpretation plan helps everyone involved to define and agree their objectives, and to develop adventurous and imaginative solutions. A clear, well-researched plan is also essential for a convincing funding bid.
I have developed interpretation plans for community-driven heritage projects, woods where local people walk their dogs, and protected areas where a high quality visitor experience must be integrated with conservation work. For all of them, I spend a lot of time researching the unique character of a place and talking to those who care for it, so that I understand their aspirations and concerns.
At a strategic level, I have written policy studies and advice documents that have helped to shape the direction and scope of heritage interpretation.